“Creating a new Miss Dior is about wanting to convey the young generation of one’s era in a fragrance. It is also about embracing the house of Dior in its entirety.  No more, no less!

We thought that the founding story of Miss Dior was really well known, but on looking back at how the fragrance was created, we discovered new anecdotes, new accounts and new facts that were little known until now, studded throughout its creation.

In spite of everything, Miss Dior retains an element of mystery – and that is the magic of legends!

A sky filled with fireflies and scented with Provençal jasmine, combined with a name that appeared like a manifesto, “Look, here’s Miss Dior!” It also hints at the unique personality of Catherine Dior – confident and strong, strong and confident.

We know that Miss Dior was the most beautiful surprise that Christian Dior created for young people. But youth evolves… and in order for the dresses to continue “to emerge” from the house of Dior perfume bottles, the lines have to move, and reinvention is needed, to continually hold up a relevant and seductive mirror to this spirited young generation. 

Above all else, I love this capacity for renewal and astonishment. Being born under the auspices of the audacious New Look did, in some way, create an obligation for continued reinvention. And so I imagined Miss Dior as a perfume that would be a summary of its era.”

Francis Kurkdjian, Perfume Creation Director

Since jasmine was first used in perfumes in the mid-16th century in Grasse, the treatment of this flower has evolved through different processes. Enfleurage, developed in the 18th century, provided an oily pomade in which the most powerful and intense notes of jasmine could be collected and isolated. Later, the development of extraction procedures using volatile solvents and CO2, aimed to render the freshly picked flower.

Francis Kurkdjian wanted to return to the characteristic notes linked to the extraction methods used in 1947, when Miss Dior was created. This delightfully fruity and gourmand jasmine, with its notes of strawberry, peach and apricot, was what Francis Kurkdjian had been dreaming of.

Francis Kurkdjian selected an exceptional jasmine for Dior, obtained thanks to an innovative treatment, both in terms of the conditions in which the flower is harvested, and its extraction method. Picked in the month of July, at the beginning of the harvest and at the break of day, the flowers release their green and floral notes, suffused with indole. They are then processed quickly, using a secret extraction process that revives the strawberry, peach and apricot tinged fruity facets, as well as the radiance, of the jasmine extract of yesteryear.

Today, this jasmine with its candied tones is the signature of the new Miss Dior Parfum composition by Francis Kurkdjian. It is like an invitation to enjoy an irresistibly attractive immediate pleasure.