“Castor”, the brightest star in the Gemini constellation, was the code name given to the fragrance before the name Miss Dior was found. Was this a mysterious reflection of the star, found by chance, that was to decide Christian Dior’s destiny? Or rather, was he thinking of the celestial lights that inspired his first fragrance, and that he so loved to contemplate, deep in the jasmine-scented summer nights in Provence?

Miss Dior is an icon that needs to be viewed through the full extent of its history.

Francis Kurkdjian has made it his own, giving it the accents of today’s young generation, which is never quite the same, yet not entirely different.

In this quest to reinvent the past, jasmine revealed itself to be the starting point.

“The words of Christian Dior are powerful and evocative when he talks about the inspiration of Miss Dior. They provide a wonderful summary of a story that still continues to link Dior and Perfume, as well as Dior and the South of France that he so loved. They summon the scents of nature and the beauty of that magical, gently starlit night. It is as though one can smell the scent of jasmine in the air. This vision and the happiness of the senses inspired me and guided me to revisit and rewrite the composition of this legendary  perfume, “my” Miss Dior.”

Francis Kurkdjian
Perfume Creation Director

Francis Kurkdjian knows that jasmine is gifted with a myriad of harmonious notes: it can be green at the break of day, slightly “orangey” and fruity at the moment it is picked, and often animal at nightfall. For Miss Dior, he wanted to return to its radiant and enveloping, fruity, gourmand facets.

The iconic silhouette of the new Miss Dior Parfum bottle powerfully and femininely re-affirms its original couture identity.

“Cut like a suit” with clean lines, the bottle sees its format reduced as though to better accentuate the intensity of its fragrance. It is even more sophisticated, as its base and sides give free expression to the famous houndstooth pattern engraved in the glass. For a masculine touch that contrasts with the absolute emblem of femininity, the famous “dagger”, or “swallow’s tail” bow is faithfully tied at its neck.

Still woven in the famous Faure ribbon-makers’ ateliers, the jacquard ribbon is exchanging its floral pattern for a new solid silver background with a luminescent silver lurex thread. This unprecedented look was designed in harmony with the new label, which is also silver, and whose “fabric” effect accentuates its refined couture chic style.

Once again, Miss Dior looks us straight in the eye and tirelessly asks us the question: “What would you do for love?”

Frank, proud and intense, Natalie Portman brims with joy and sensuality, in new images filmed by French director Manu Cossy. Once again, who better to embody the eternal youth of the House of Dior?

More radiant than ever, she twirls and dances on a table in front of her captivated man, wearing a dress of sensual black lace designed by Maria Grazia Chiuri for the Haute Joaillerie 2023 show. With a deep neckline and full skirt, the Dior ateliers’ creation is embroidered all over with a spectacular pattern of multicoloured beaded flowers. It is a scene that nods to “And Dior Created Woman” portrayed by the new Miss Dior who is even more in love and even more confident. 

Uplifted by her mad race across a deserted beach, she bursts out laughing. With sea-splashed skin, she looks irresistible in a red dress, like a fiery maiden.

Shot by Australian photographer Lachlan Bailey, her sensuality grows, reflected in the suggestive look in her eye, and her flowing hair. Glowing with strength and all-conquering beauty, Miss Dior is an ode to a far-reaching love, that goes even further.